Three Ways To Increase Leads, Response and Loyalty

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection. Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.             And while many people would stick this in a …

8 Tips for Maximizing Referrals In Your Business or Professional Practice

In the February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were. While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family …

Are You Committing This Costly Marketing Sin?

A recent trip to the mall made it abundantly clear to me what is missing in most businesses today. At the food court, free samples were offered to entice new customers to come try them out. I was greeted at department stores with perfume samples and an offer for a free makeover. Look around you and you’ll see dozens of …