Automation... Just means you don't have to do it picture

Quick and Easy Banners … For Those That Don’t Use PhotoShop

It seems that everytime I ask for a quick and easy way to make a banner to use on my blog, in a facebook post or on a website…. the answer I always get is to use photoshop. I like to think that I am pretty smart, I have figured out how to put up this wordpress website and blog; …

How To Make Testing Web Pages Easier

It’s funny how sometimes the simplest of tools can make our life SOOOO much easier! Today, I wanted to share just one that I use everyday and when I get a new computer I find it taking 2x as long to do the simplest of things. As marketers, we have to test our web pages to ensure that our prospects …

Three Ways To Increase Leads, Response and Loyalty

At our GKIC SuperConference last month, I added a picture of three-time NFL Superbowl Champion Emmitt Smith to my celebrity photo collection. Of course, I’m not the only one who took a photo with Emmitt. Our Diamond Members also had their photo taken with Emmitt.             And while many people would stick this in a …

8 Tips for Maximizing Referrals In Your Business or Professional Practice

In the February 2014 No B.S. Marketing Letter (available by clicking here for members, FREE Trial For Non-Members), I mentioned that my family couldn’t stop talking about how nice the people from Cambria (the producer of custom counter tops we ordered) were. While I was giving you an example of Outrageous Advertising, I think it’s important to note that my family …

Are You Committing This Costly Marketing Sin?

A recent trip to the mall made it abundantly clear to me what is missing in most businesses today. At the food court, free samples were offered to entice new customers to come try them out. I was greeted at department stores with perfume samples and an offer for a free makeover. Look around you and you’ll see dozens of …